About us
Over 45 years of reliability in optics
Euro Optics has been active for more than 45 years as a wholesale supplier of sunglasses, sports glasses and reading glasses for retailers and business customers in the optical industry. Since 1990, the company has been operating under the name Euro Optics and has grown to become one of the largest players in the retail and optical sector.
Reliable.
Expert.
Sustainable.
Euro Optics supports customers with wholesale, white labeland private label eyewear solutions. Reliability, quality and compliance with laws and regulations are central to this.
Reliability as a solid foundation
A deal is a deal
Reliability is at the heart of Euro Optics’s approach. Not only in terms of delivery reliability, but also in communication, quality and service. When agreements are made about products and delivery times, customers can count on them.
Long-term partnerships with international manufacturers and suppliers have been built on personal relationships and trust. The same approach applies to customers in retail and optics.
Why choose Euro Optics?
Everything you need for a successful eyewear collection.
40+ years of experience
More than four decades of expertise in eyewear wholesale.
1M+ glasses in stock
Ample stock for fast delivery.
International certifications
Our products meet all European quality standards.
Own brand & White Label
Create your own collection or take advantage of our brands.
Efficiently organised for scale and speed
Automation with immediate benefits
Euro Optics is set up as an efficiently organised organisation. Warehousing, business processes and production processes are highly automated and digitally supported.
This efficiency makes it possible to offer competitive prices, deliver faster and pay more attention to customers. This advantage is immediately noticeable in wholesale, white label and private label processes.
Retail-oriented eyewear collections
Our sunglasses and sports glasses are tailored to retail and market developments. All models comply with CE and NEN standards and filter 99 to 100 per cent of UV radiation.
Reading glasses under the label INfocus
Euro Optics offers reading glasses from +1 to +4.0 under its own label INfocus, developed on the basis of international trends and current market requirements.
Sustainability within the chain
Responsible business practices as a starting point
Sustainability is an integral part of the Euro Optics supply chain. From design and material selection to production, packaging, storage and transport, we continuously strive to limit negative effects on people and the environment.
In the area of social compliance, Euro Optics works with partners to improve working conditions within the international supply chain. The company is affiliated with BSCI and endorses these guidelines. In addition, work is underway to develop a framework for innovation in the field of recycling.
Invisible as a brand, visible in results
Retail support throughout Europe
Euro Optics deliberately operates in the background.
The collections have been developed to enhance the visibility and positioning of retailers.
Displays and glasses can be found in shopping areas and petrol stations throughout Europe.
A partner for sustainable growth in optics
Euro Optics builds long-term partnerships within retail and optics, based on reliability, experience and efficiency. From wholesale to white label and private label, Euro Optics thinks along with you from a practical perspective.
